Views: 0 Author: Sally Publish Time: 2024-04-13 Origin: Site
Let’s take a look at several key aspects that need to be considered carefully in the early stages of investing in a trampoline park.
Trampoline park investors must first consider whether to open a trampoline park in first- and second-tier cities, third- and fourth-tier cities, or in rural areas. The specific market conditions in different regions are different, and the plans for opening a trampoline park are also different.
If you are in first- and second-tier cities, the market is relatively mature, and you can find a suitable location for the trampoline park to plan the specific scale. For example, if the site is located in a creative park or sports center and has a large enough area, then a large-scale trampoline theme park can be opened; if the site is located in a supermarket, a large or medium-sized trampoline theme park can be opened; if the site is located in a community, a large-scale trampoline theme park can be opened Small and medium trampoline parks,
If it is in rural areas, the market size is small, and it is generally recommended to open small and medium-sized trampoline parks.
The trampoline park contains a wide range of projects that can meet the entertainment needs of different age groups. However, if the site area is limited, then the trampoline park consumers must focus. However, the positioning of the consumer group, whether it is adults or teenagers, must be taken into consideration in the design and planning of the trampoline park, because in the later stage of the park, it is necessary to drive adult consumption through children's consumption.
The survey of consumption levels includes housing, entertainment, education, catering and other aspects to analyze the potential consumer groups of the trampoline park and also lay the foundation for the later development of a scientific and reasonable pricing system.
The survey on passenger flow mainly investigates the flow of passengers entering and exiting the location on different days and at different times. It is especially necessary to pay attention to the flow of people during holidays.
Mainly investigate whether the surrounding transportation is convenient and the prosperity around the site, such as the surrounding business formats and commercial atmosphere, etc.
Research on competitors of trampoline parks
Find out if there is a trampoline park that has opened in the local area, observe the projects included in the trampoline parks of competitors, as well as their business models, advantages and disadvantages, and choose the strengths and avoid the weaknesses. Evaluate how many customers the venue's surrounding environment can attract, how many people it can accommodate, and what its advantages and disadvantages are compared to competitors.
The location of the trampoline park has certain particularities, mainly from the following two aspects:
1. A radius of 20 kilometers with a permanent population of more than 2 million
2. There is no similar competitive venue within a radius of 15 kilometers
3. Consumption levels are good, especially in first-, second-, third- and fourth-tier cities where people spend a high proportion of their expenditures on sports, culture and entertainment.
4. The surrounding area is mainly residential and commercial.
5. The transportation should be convenient, preferably close to bus and subway stations; there should be enough parking spaces.
6. The location name is familiar or well-known locally
7. The property is commercial in nature or a cultural and creative park or sports complex transformed from an industrial park approved by relevant departments
1. Must be indoors or in a covered area:
2. The shape of the site is relatively regular, and deformed sites are not recommended (circular or other irregular shapes will cause a certain amount of space waste);
3. It is recommended that floors 1 to 3 have independent fire escapes; in venues involving children, except for floors 1 to 3, fire protection is not allowed;
4. Floor height requirements: the floor height of children’s trampoline projects is not less than 4 meters; the floor height of adult trampoline projects is not less than 4.8 meters; the floor height of professional trampoline projects is not less than 5.2 meters; the floor height of large slides and high-altitude projects is more than 6 meters
5. Area requirements: From the perspective of playability of the trampoline park, it is recommended that the area should be no less than 600 square meters, and the area should be more than 1,000 square meters. This can include a richer set of projects, giving players a better experience and quickly bringing in profits. .
For trampoline park investors, equipment is the foundation of the park. With the rapid development of trampoline park projects, trampoline manufacturers have also sprouted up everywhere. Some small factories have taken advantage of the situation and switched from producing other equipment to becoming trampoline manufacturers. However, there is no professional team to study the actual structure and technology of trampolines. Therefore, trampoline park investors must not choose at will because of cheap prices. It is recommended to choose high-quality manufacturers with guaranteed product quality, production technology and after-sales service.
On the other hand, investing in trampoline parks and choosing brand franchises has become a trend and approach. Whether the trampoline park franchise brand is professional, whether it has full-process services and operational support, etc. all require investors to conduct actual inspections and investigate its operating conditions, franchise scale, brand reputation, after-sales service, etc.
In summary, if you want to reduce risks and get better investment returns when investing in a trampoline park, in addition to the above points, you must also ensure the safety of the venue first, scientific management and publicity, and market yourself Features make your venue unique to other counties, provide consumers with a good experience, win more popularity and reputation, and thus obtain a higher return on investment.
