How does the trampoline park maintain long-term profitability? What are the marketing plans for the trampoline park?
Publish Time: 2020-08-19 Origin: Site
How does the trampoline park maintain long-term profitability?
What are the marketing plans for the trampoline park?
At present, the overall domestic trampoline park development prospects are very optimistic.
Nearly 90% of trampoline parks are profitable.
But the considerable status quo and good development trend do not mean that investing in and
operating a trampoline park is a business that can lie down and make money.
As investors in trampoline parks, we need to pay attention to many issues,
such as venue decoration site selection, trampoline venue planning and design, staff service attitude, etc.,
these are the prerequisites for realizing the benefits of the venue. However,
how to make the venues profitable and maintain a long-term and stable passenger flow requires the management
and marketing capabilities of the postgraduate venues.
So, what are the solutions that can help trampoline parks to more accurately target consumer groups and achieve marketing goals?
Let's take a look at the pocket house of professional trampoline manufacturer below!
1. Accurate marketing of trampoline park customer groups
The rapid development of the trampoline park industry is mainly due to the dividend of "the population is aging, and countries have introduced policies to increase the birth rate".
In the future, the domestic children's consumer market will further expand.
But most children aged 0-12 lack autonomous judgment, and their choice of things depends mainly on their parents.
Therefore, how to grasp the hearts of parents has become the top priority in venue marketing.
These parents, who are mostly around 25-35, basically use Ins as their main social channel.
Therefore, the venues can increase the visibility of the trampoline hall through the operation of the official account,
so that more people can learn about their own trampoline park, and push some holiday trampoline hall promotions,
curriculum systems, player shows, etc., which are now more popular and convenient Propaganda channels.