What are the revenue models of family entertainment center -How to achieve family entertainment center revenue diversification

If you want to open a family entertainment center, you must first know what the revenue models of a family entertainment center are, so that you can make better decisions on how to open a family entertainment center for yourself.

Let's explain to you the revenue structure of family entertainment center!

1.Membership card revenue

Membership cards are generally divided into annual cards, semi-annual cards, quarterly cards, monthly cards, time cards and other modes. Some parks will also launch summer vacation cards and winter vacation cards. Different membership cards can meet the needs of different consumers. Membership cards are one of the main sources of revenue for a park. The number of park card applications can also reflect the attractiveness of park equipment. The two major benefits of membership cards:

1.You can establish a deep link with customers. If the service is good, there will be many fixed customers;

2. Membership card recharge can help the park quickly recover funds and reduce financial pressure.

Therefore, it is very important for a family entertainment center to do a good job in the sales of membership cards and the maintenance of member customers.

2.Individual ticket

individual ticket mainly includes: on-site single ticket and group purchase ticket. Individual ticket income is the second important source of park income.

Member customers are all converted from individual customers. If you want to attract more individual customers, the store location must be chosen in a place with a large flow of people, and the online publicity must be in place.

3. Income from snacks and toys

You can plan a separate area in the family entertainment center for the sale of goods. It can be snacks, toys, and daily necessities for children, and consider three directions.

4.Cross-industry cooperation

Use the family entertainment center as a venue to cooperate with other businesses to organize activities, increase the popularity of the family entertainment center, and realize the conversion of customer volume. For example, cooperate with surrounding children's training institutions to hold small knowledge competitions, talent shows, fun activities and competitions.

Thereby realizing the sharing of customer resources of both parties, and both parties can conduct secondary marketing.

5. Characteristic value-added services

Now parents pay more attention to the development of children's interests and early education. We can launch children's creative classes in the park, painting, educational handicrafts, baking and other contents. These activities can cultivate children's innovation and hands-on ability, and parents are also happy to take their children to such classes. In addition, personalized services such as early childhood education, children's training, children's photography, and children's custody can all be used to extend the value-added services of the family entertainment center.

If you want to know more, contact Bettaplay.