Views: 50 Author: Site Editor Publish Time: 2024-07-28 Origin: Site
In today's highly competitive entertainment market, one of the biggest challenges faced by indoor playground investors is how to quickly recover the investment and achieve profits. To address this pain point, we have designed a series of innovative membership card types, aiming to bring stable and rapid cash flow to investors by attracting continuous customer flow and increasing customer stickiness. From long-term annual cards to flexible visit cards, each membership card is the product of our profound insight into customer needs and also our commitment to creating value for investors. Let's explore together how these membership card types become the key to the success of indoor playgrounds.
The forms of membership cards are diverse to adapt to different usage scenarios and customer needs. We offer two main types of membership cards: physical cards and virtual cards.
Physical membership cards are a traditional and commemorative choice. It is not only suitable for giving as a gift but also brings a sense of belonging and identity symbol to the cardholder. The tangible feature of the physical card makes it an item for customers to collect and display, enhancing customers' identification with the brand. At the same time, for the store itself, it can also bring high-value publicity and promotion for the brand's dissemination.
Virtual membership cards are a modern and efficient choice. It includes various authentication forms such as chip cards, mobile phone numbers, WeChat membership, mobile phone numbers, ID cards, faces, fingerprints, etc., and has been widely used in our stores. The advantage of virtual membership cards lies in their convenience - customers can easily log in, query, and bind online through convenient virtual methods without carrying a physical card, without worrying about the physical wear and tear of the card. In addition, virtual cards also support instant updates and push the latest discounts, providing customers with a more personalized service experience. In terms of the experience, this method has become the preferred choice for more than 90% of stores.
Next, let's delve into the various types of membership cards actually promoted in our stores. First is the time card. According to different time lengths, we offer annual cards, quarterly cards, and monthly cards to meet the needs of customers in different time periods. In addition, we also have visit cards and recharge cards, which provide more flexibility and convenience for customers. Visit cards are suitable for occasional visitors, while recharge cards provide a prepaid method for regular customers, enabling them to enjoy more discounts and services.
Annual card: As our most attractive product, it is very suitable as the main product in larger comprehensive halls to lock in the long-term and stable customer flow around, and at the same time, the annual card provides the cardholder with unlimited admission opportunities throughout the year. This long-term membership system can not only ensure continuous customer flow but also provide stable cash flow for your investment.
Advantage: The annual card is the core product of large comprehensive halls, which can attract and retain the long-term and stable customer flow in the surrounding area.
Quarterly card: The flexibility of the quarterly card is particularly suitable for those customers who are hesitant about long-term commitments. It can not only meet the needs of seasonal visits, such as frequent visits during holidays or specific seasons, but also bring stable quarterly revenue to the park. In addition, the quarterly card can also serve as a trial experience, allowing new customers to experience the full range of services of the park before deciding on a longer-term membership relationship.
Advantage: The quarterly card attracts hesitant customers with its flexibility, meets seasonal play needs, and promotes stable quarterly revenue through trial experiences.
Monthly card: The monthly card is a flexible and convenient short-term membership service we provide to customers. It allows the cardholder to enjoy unlimited visits to the park within one month without worrying about additional fees. This card type is particularly suitable for those customers who like to visit the park frequently and those new customers who want to experience all the projects of the park in a short period of time. For new stores, the monthly card is an extremely attractive marketing tool. It can not only help quickly accumulate the initial customer group but also attract more potential customers through word-of-mouth. In addition, the monthly card also provides a stable source of income for the park, even in the low-traffic season.
Advantage: It is an ideal strategy for attracting customers in the off-season and maintaining performance, providing customers with flexible short-term visits, stimulating consumption and maintaining the vitality of the store.
