In this rapidly changing digital age, indoor amusement parks need to utilize various social media platforms to attract and maintain customers' interest. Tik Tok, as a powerful social media tool, offers a unique opportunity for parks to connect with potential customers through video content. This article will elaborate on how to conduct daily maintenance and marketing of indoor amusement parks through Tik Tok, and how to create engaging content to attract audiences.

1. Production of creative content

       Creativity is the key to attracting audiences. Indoor amusement parks can produce a series of interesting videos, showcasing the fun of rides, the daily work of employees, and even the real experiences of customers. For example, a series of "behind-the-scenes" videos can be produced to show the daily operation of the park, or "challenge" videos can be used to attract young audiences to participate. Such content can not only attract audiences but also increase interaction with customers and enhance the park's social media influence.

2. Transparency of safety protocols

        In the current environment, customers are highly concerned about safety issues. The park can use Tik Tok to release safety guidelines and protocol updates, and show customers in the form of videos how the park ensures their safety. This transparent approach can build customers' trust and is also a manifestation of the park's responsible attitude.

3. Employee training and display

      Employees are the core of the park's services. By showing the training process and daily work of employees through Tik Tok, it can not only demonstrate the professionalism of the park but also convey a warm and fun atmosphere. Such content can allow customers to feel the park's humanistic care and enhance customers' favorability towards the brand.

4. Intelligentization of membership card system

       With the development of technology, the membership card system is also constantly evolving. The park can introduce the new functions of membership cards through Tik Tok, such as point accumulation, preferential activities, and e-wallets. Through an intelligent membership system, the park can not only provide more convenient services but also better understand customer needs through data analysis and thereby provide more personalized services.

5. Implementation of marketing strategies

       In order to effectively utilize Tik Tok for marketing, indoor amusement parks need to formulate a series of strategies. This includes:
       Drainage products and main push products: By launching low-priced drainage products to attract customers' attention, and at the same time launching main push products that meet the needs of family outings and group outings, guiding the core customer group to choose the park as the first choice for outings.
       Morning live broadcasts: Utilizing the live broadcast function of Tik Tok, the park can start live broadcasts when it opens and continue until evening, showcasing various scenes of the park throughout the day to attract the target consumer group.
Refined operation model: Through precise targeting of the audience and advertising placement, the park can reduce the loss of advertising investment and achieve efficient conversion.

       Through daily maintenance on Tik Tok, indoor amusement parks can establish closer connections with customers in an innovative and interactive way. Through the above strategies, the park can not only enhance the brand image but also increase customer loyalty and bring long-term development to the park.