Views: 50 Author: Sally Publish Time: 2024-07-16 Origin: www.bettaplay.com
Are you looking for ways to make your family entertainment center attract more customers? Whether you want to improve the visitor experience or get more exposure, a variety of makeovers can make your space more attractive to potential customers.
We'll break down 12 ways to improve your business and attract new people. Some of these methods are easy tweaks you can make in a day, while others require some thought and planning. Explore these helpful family entertainment center ideas to attract more customers and boost your business!
Family Entertainment Centers (FECs) can benefit from key attractions. These features are the main thing that draws people into the space and can set your business apart from the competition.
Key attractions are often a big factor in whether or not a family decides to visit your business. Investing in key attractions is a big part of attracting new visitors. They are the cornerstone of your business, so keeping these features looking and performing their best should be a priority.
Your FEC can include one main key activity or several key attractions. You can attract families who are specifically looking for one of your activities, or you can attract families who are interested in a few key options.
Here are a few popular choices for key attractions in a family entertainment center:
Trampoline dunks
Sponge pool competitions
Real-person CF
TAG team competitions
soft playground
Climbing wall
Ropes course
It can be advantageous to choose widely accessible options. When your key attractions are accessible to more people, families who want to keep everyone engaged will be more likely to choose your business.
Improve Your Amenities
Today, consumers are more concerned about quality and cleanliness than ever before. Your family entertainment center will benefit greatly by prioritizing your amenities and investing in their improvement. These facilities should be clean and convenient.
Some key amenities include:
Bathrooms
Concessions
Seating
Trash Cans
Dressing Rooms
Personal Item Storage
A comprehensive daily cleaning program is an easy way to improve your amenities. Customers will notice when a business proactively addresses messes and maintenance, especially in spaces where children play. Keeping things clean and well-cared for is one of the best ways to motivate visitors to return to your family entertainment center.
Your business can also attract more families by incorporating new and updated amenities. Potential upgrades may include the following:
Secure Storage: Your visitors will appreciate having a space to protect their personal items while they have fun with their family.
Private Nursing Room: Your FEC can provide an area or room for nursing parents to comfortably feed their babies in privacy.
Supervision Area: Don’t overlook the need for supervision areas! Parents will appreciate having a convenient space near play equipment and games where they can keep an eye on their children at play.
More Trash Cans: Adding more trash cans is another improvement you can make in your FEC. They can help keep your FEC cleaner, and visitors will appreciate having them nearby.
Free Concessions: Consider offering items like free snacks or water with the purchase of other food items.
Keep the Young Patrons in Mind
Family entertainment centers can attract a wider crowd by offering activities for kids of all ages. While older kids tend to have more options when it comes to games and play equipment, younger kids shouldn’t miss out on the fun either. Consider providing space for your youngest visitors with some age-appropriate activities.
When creating a space for little ones, be sure to consider the following factors:
Size: Toddlers and small children require lower platforms and smaller play equipment than older kids.
Parental Access: Very young children require close supervision. When creating an area for them, you should leave enough space for parents and older siblings to step in when needed.
Interest: Sensory play objects and bright, fun colors are great choices for little kids.
Challenge: When choosing games and activities, consider difficulty and age appropriateness. Little kids tend to enjoy physical activities that require the use of their entire body.
Excitement: While older kids may enjoy the excitement of being around them, younger kids tend to prefer calmer experiences that are less overwhelming.
Some activities and equipment you can incorporate into a play area for younger children include:
Small play structures: Young children can explore small play structures that have fun elements, such as short slides or climbing frames.
Interactive panels: If your business has limited space, interactive play panels are a great option for making the most of vertical space. Young children can use their imaginations while engaging in learning opportunities.
Puzzles and coloring books: Consider adding something simple to your FEC, such as a tabletop puzzle or coloring book, for younger children to enjoy.
Offer Activities for the Entire Family
In addition to catering to your youngest visitors, explore different ways to bring fun to the entire family. If you want to attract more people to your family entertainment center, your business will need to find ways to appeal to children of all ages and—most importantly—their parents.
Parents are the ones who ultimately make decisions for the family, so it’s important to include elements and activities that adults will enjoy. Dividing your business space into areas for different age groups and challenge levels is an effective way to satisfy the entire family.
The more age groups you can accommodate, the better. If every family member can get involved, regardless of age, your business will be more adaptable and appeal to a more diverse group of people.
Ask yourself if your family entertainment center has something for everyone. It can be helpful to segment what your business offers for each age group, from toddlers to preteens to adults. When you offer entertainment for everyone, families are less likely to feel like your center’s activity options are insufficient. They’ll come back again and again because they know you offer fun activities for all family members.
Integrate Newer Technology
By upgrading technology, you can improve your home entertainment center and attract more visitors. Creating an exciting experience for your customers is an important aspect of running a family-friendly business. New technology is a great way to increase the amount of time they spend at your center.
Consider upgrading the following technology in your home entertainment center:
Screens: If you have TVs or monitors throughout your space, consider replacing them with something newer, more modern.
Arcade Games: Old, overly worn arcade games can make your home entertainment center look dated. Refurbishing classic games and investing in new, high-quality games can transform and elevate your space.
Sound Effects: Does your home entertainment center use fun sound effects for different activities, like bowling or laser tag? Consider upgrading the speakers to create a more immersive guest experience.
Lighting: Fun lighting is one of the best ways to enhance your home entertainment center. Consider purchasing new lights to create a warm and fun atmosphere for your business.
Technology can impact the overall look and feel of your business. It can also help make processes more efficient. For example, an understaffed facility might benefit from investing in food ordering screens or a digital ticketing system.
Your clients will appreciate your attention to detail and all of the updated features.
Building loyalty is an important business strategy—it costs about five times more to recruit new customers than it does to retain existing ones. Offering meaningful benefits to families who frequently visit your family entertainment center is a great way to incentivize people to become repeat customers.
Here are some ways to reward your regulars:
Membership programs: Creating membership tiers can incentivize your customers to return to your family entertainment center more often to enjoy the exciting benefits.
Annual passes: Annual passes are a great option for families looking to save money. They can purchase discounted tickets and come back year-round.
Early access: If your facility is hosting an event or offering special deals, you can give regulars early access to tickets or specials.
Merchandise: You can give merchandise to regulars to thank them for their patronage. Practical items like branded mugs or t-shirts can be a great option that fills a need and reminds them of your family entertainment center every time they use it.
Discounts: Your center can also offer discounts and special deals to families who frequently visit.
You can build meaningful relationships by taking care of your regulars. Offering these families more shows how much you value them and their experience at your FEC.
