Views: 0 Author: Sally Publish Time: 2024-06-24 Origin: www.bettaplay.com
Nowadays, due to the saturation of the market, the soft play rental business has been greatly impacted. Most customers are more willing to spend a little more money to take their children to the soft playground for consumption. Because the soft playground not only allows children to enjoy themselves, but also allows parents to drink coffee and chat comfortably. In addition, the soft playground is not affected by the weather, and the business hours are more stable than the soft play rental business, which is also one of the important reasons for the transformation of operators.
But how do you start a soft playground business? Based on years of experience, Bettaplay recommends the following steps:
Start by creating a budget. When you have limits on how much you want to spend on your new soft playground, you can avoid overspending. With options to fit all budget ranges, you’ll be able to find the right soft play equipment you need to create a fun, interactive playground at your business.
The budget should include all the expenses necessary to open and maintain your soft playground. Don’t forget to include insurance, utilities, employee salaries, maintenance tools, cleaning products, and playground marketing in your budget to get a more accurate idea of the cost of ownership.
Learn more about the children and caregivers who frequent your soft playground. Do you mainly see caregivers of small kids, or do children of all ages visit your soft playground? Knowing the age range will help you choose the type of play elements. For example, if your soft playground has a wide age range, such as from toddlers to elementary school students, you may want to build a playground for children of all ages.
What do you want the playground to accomplish for your business and the children who use it? Do you want to encourage interactive play? This goal works well for busy soft playgrounds with multiple families visiting at the same time. For smaller soft playgrounds, such as a pediatric dental office, where your waiting room can only accommodate one or two children at a time, you may prefer a playground that promotes active, individual play.
Think about how you want the playground to serve your customers. Do you want the play space to be an attraction that differentiates your business from your competitors? Or do you want to provide a relaxing amenity for caregivers and children?
How much space does your soft playground have available for an indoor playground? The larger the space, the more options you have to choose from. However, even if ground space is limited, you can still get a larger play area by considering building a taller structure with multiple levels of climbing facilities.
What age groups of children will use your soft playground? If you anticipate having small kids, choose equipment suitable for children aged two and above. However, if you have the space, you may consider having a separate toddler play area for older children outside of the main indoor playground. These separate areas allow young children to play with groups of similar age.
Once you know the goals your soft playground should meet and the needs of the children who will use it, choose soft play products to create your ideal play space. Find items that fit your budget and available space and that are appropriate for the age group and interests of the children who will use them.
If the budget is limited and the soft playground is not very large, you can try to install it yourself according to the installation instructions. If the soft playground is large and the difficulty is high, it is recommended to find a professional team to install it, which can save consumables and ensure the beauty and safety of the installation.
You need to keep up with the pace of the play area through regular maintenance and cleaning. Arrange staff to clean up any spills at any time to reduce the impact of frequent use on the appearance of the play facilities. In addition, arrange regular cleaning to meet the disinfection and cleaning requirements of each element.
Hold a grand opening of the soft playground for visitors to your business. Use online marketing and local businesses to promote the opening and spread the word of your new indoor soft playground. Let visitors know about the playground when they visit, encouraging them to return to the soft playground.
Don’t let your customers or the community forget about your indoor soft playground. Continue to promote your new soft playground so that the attraction remains fresh to customers or potential visitors. Promoting your soft playground area will bring more business to your soft playground, providing a return on your investment.
Incorporate an indoor soft playground into your business and provide a climate-controlled place for children to have fun. Partner with BETTAPLAY to grow your business through effective play. Request a quote for soft playground equipment today or contact us for a free design consultation.
