Analysis of Customer Groups of Indoor Trampoline Parks

In recent years, people's living standards and disposable income have increased. At the same time, the flow of people in parks has continued to increase by 5% to 10% in previous years. It can be found that the amusement industry has gradually become an important expenditure of people's consumption. At the same time, under the influence of the national policy environment, the peak of the indoor amusement industry will also come. Today, I will analyze the customer types of indoor parks.

1. Dominant audience group

Because indoor parks are divided into children and adults in terms of age, there are children's trampoline parks and adult indoor trampoline parks, which can be intuitively seen that the dominant audience groups of indoor parks are children and adults. Consumer portrait analysis of children's trampoline parks: 6 to 12 years old; free time; like indoor park projects and styles; have the desire and demand for consumption; focus on the sense of play. Consumer portrait analysis of adult indoor parks: 20 to 35 years old; free time allocation; like sports, gatherings, excitement, etc.; have a certain economic ability; recognize the entertainment form of indoor parks; have complete judgment and activity ability; focus on experience.

2. Guiding audience group

Because there are indoor parks and indoor parks of the type of Internet celebrity check-in, it can be imagined that many parents will accompany their children, and boyfriends will accompany their girlfriends, so no matter at which level there will be a guiding consumer object. The best choice for building a venue is around some universities, but this has certain limitations. During the winter and summer vacations, there is a risk that the venue will be deserted. Therefore, when considering building a trampoline park around a university, you need to carefully consider whether there are other residential buildings.

3. Participatory audience groups

Participatory consumption pays more attention to the value of the product itself and the way of choosing the brand. Only equipment products with better experience effects can be liked by them. They have relatively large abilities, but they can only complete their own and expected activities within their limited time. Due to the development of modern economy, people's living standards are getting higher and higher, and they pursue a healthier lifestyle. At the same time, when people go to entertainment venues, indoor parks are more suitable for modern people's entertainment and play places. At the same time, indoor parks are different from traditional children's parks. They are not places for children to play alone. They have a large range and a large audience group. The industry has benefited from the booming development. This is not only a good way to exercise and exercise, but also can bring a lot of fitness fun. At the same time, although the quality of life of modern people has improved a lot, it has also become very compact. It is no longer possible to spend limited free time on the running road. And wanting to find a suitable outdoor venue is not very obvious in this case of continuous house price increases. In this case, the emergence of indoor sports fields has become very reasonable. It can be in any corner: supermarkets, shopping centers, and any independent building has its place.