Views: 0 Author: Melissa Publish Time: 2024-07-25 Origin: Site
With the same children's amusement equipment and similar business models, why are some theme children's amusement parks so popular and attracting customers, while some children's park franchise stores are deserted and have few customers?
In the current situation where the indoor children's park industry is flourishing everywhere, how can a theme children's park choose products to stand out, quickly attract customers and recover costs, and occupy a certain market share? This article will explain to you.
The main reason for not making money is that the project is too single. Children are basically tired of playing after a few times and don't want to go anymore. Moreover, when children are playing in the playground, parents don't know what to do there and will feel bored. Generally, children don't want to go to such parks after playing a few times, and parents are unwilling to take them there, so the monthly or daily cards they bought are left at home.
The product mix in a well-operated children's park should be a combination of static and dynamic, mainly children's soft playgrounds and children's game consoles, as well as supporting facilities such as cold drinks, gifts, fast food, leisure, sports, and interaction.
For example, how should a 400 square meter children's park be matched? About 40% of the space is used for soft playgrounds, 30% for children's game consoles, 10% for sand pools, 10% for gift bar catering, and 10% for free activities. This is a relatively low-cost configuration.
From the perspective of overall operation, the whole business field must be visited by people first, so naughty castles and sand pools are traffic tools. The purpose of opening a small and medium-sized children's park is to make a profit, so children's game consoles are money-making tools. This combination is the best combination for small and medium-sized children's parks.
If it is a small children's park, it can be a combination of children's naughty castles and children's game consoles.
The most suitable size of the children's play area is about 200 square meters. If you have other space, you can add small carousels, rail trains, and bumper cars to enrich your venue.
Note that the height of the carousel is at least 4 meters, and bumper cars can also be used at higher levels, and children simulate traffic driving.
If the funds are sufficient, of course, more amusement equipment that attracts children can be set up, but in that case, more staff will be equipped, and more expenses will be added, but the income may not necessarily increase. Therefore, the equipment of those amusement equipment still depends on the actual situation. In addition to the above, another most important reason is location. It is generally recommended to open it next to local large shopping malls, supermarkets, kindergartens or communities, so that the passenger flow will be better.