How To Make Your Iplayground More Competitive?

In recent years, family entertainment centers have been favored by many investors for their rich formats and chain profit models. In recent years, family entertainment centers of different levels and forms have appeared in front of consumers.

However, as long as you observe calmly, it is not difficult to find that only a small number of these emerging indoor parks are really well-run and profitable, while a considerable number of them soon fell into a difficult situation. The main reason for their failure is the lack of basic understanding of the family entertainment center industry.

Many investors believe that the equipment and business layout in the venue are the core key to whether the venue can make a profit. They think that as long as they find a similar venue and buy a set of trampoline park equipment, they can complete the project. In fact, they ignore more other important factors, so that they are on the wrong path and even fail in investment.

Indeed, it is understandable to value hardware equipment because equipment is related to safety, and without safety, nothing can be done. However, this is by no means all about enhancing the core competitiveness of family entertainment centers. In addition to high-standard equipment, the market competitiveness of family entertainment centers mainly comes from the following aspects:

1. Good site selection and leasing negotiation

Family entertainment center projects have high gross profit margins, but weak leasing capacity, and site rental is the main cost of later amusement projects. Many investors are dragged down by rising rents. Therefore, if you can get a higher quality site with more favorable leasing conditions, then there is no doubt that this is equivalent to reducing operating risks and increasing predictable returns.

2. Advanced family entertainment center planning

Many people don’t know how much impact the indoor park environment design has on sales performance. If the family entertainment center achieves better performance in design, layout, project integration, lighting use, decorative elements and material selection, it can win 50% more than other parks.

3. Strong family entertainment center operation capabilities

A strong operation management team can provide various marketing solutions and strategies for the park, and has calm market thinking and market analysis capabilities.

4. Leading venue facilities

If it can introduce projects and amusement equipment with international trends, and provide customers with a safe, novel and high-end entertainment experience through integration, then its unique advantages will be obvious.