Views: 50 Author: Sally Publish Time: 2024-07-16 Origin: www.bettaplay.com
Rent Your Space for Events
Allowing your customers to rent your space for special events can open up new markets for your family entertainment center. People may be interested in renting your space for events such as:
Family celebrations.
Graduation parties.
Birthday parties.
Movie or event screenings.
Reunions.
Track and field days.
Word of mouth is especially important when renting your space. You want your customers to recommend your business to their friends, so take steps to enhance the experience at each event. When someone rents your FEC, be sure to:
Personalize: Adding personalized signage around your space can enhance the event atmosphere and make your guests feel special.
Consider preparation and cleanup time: Allow a few minutes before and after the event for your staff to organize and clean up.
Ask for feedback: Ask for honest feedback after each event and take note of things you would like to improve or do differently.
Offering your space for special events and gatherings can provide many different benefits to your FEC, such as:
Increase revenue: Renting out your space can create new revenue streams that can help boost profits.
Increased visibility: Allowing people to rent your FEC for events can expand your reach and increase awareness of your business.
Marketing opportunities: You can market your entertainment center in new ways and position your business as a place for celebrations.
Cultivate a Reputation
Safety and cleanliness are two of the most important aspects of running a successful family entertainment center. You can make people more comfortable visiting your business by making the following information public:
Sanitation Procedures: Clearly outline how your team cleans and disinfects your facility. You can share the details on your website and post them in places in your business where customers can easily see them.
Cleaning Products: Family entertainment centers should also consider listing the cleaning products they use to keep items adequately cleaned and disinfected.
Facility Rules: You can create a safer environment by making sure every guest knows your facility rules. Make sure everyone knows where they can eat and drink, and list areas where you don’t allow running or roughhousing. Having these rules for everyone will show that you take the safety of your facility seriously.
Parents will also want to know that you will enforce these rules. Let them know that your staff will ask anyone who breaks the rules to leave, so they can feel more at ease knowing that your team is taking care of their family.
It’s also crucial to optimize the airflow and ventilation of your facility. Proper ventilation is essential to keeping the atmosphere of your business healthy for your team and your visitors. Regulating the air flow will help keep your business at a comfortable temperature, making your time there more enjoyable.
Offer a Variety of Activities
Expanding your activity variety is important in expanding your customer base. Families are made up of individuals with a variety of different abilities and interests, so family entertainment centers need to offer a variety of activities and games to attract new customers.
Incorporating a variety of mental and physical activities is a great way to accommodate as many people as possible. You can also attract people to your business by providing opportunities for socializing and independent experiences.
Some of the key benefits of offering a variety of activities at your family entertainment center include:
Longer visits: Families are more likely to stay longer at your business when everyone has an activity that fits them and their interests.
More Options: People come to your family entertainment center with different energy levels. Offering more options allows them to tailor their experience to their current interests and abilities.
More Offerings: Offering more products to your customers is a big selling point for your business. Be sure to promote all of your offerings to get more people thinking of your FEC the next time they’re looking for a family outing opportunity.
The design and setup of your family entertainment center is important—the flow of your facility plays a big role in your customers’ first impressions of your space.
Your family entertainment center can benefit from removing friction from how long visitors spend in your space, thereby optimizing their experience with your business.
Take a look at how your guests navigate your space. Do they tend to take specific paths? Note popular spots and keep them away from other high-traffic areas. Separating popular areas will help avoid overcrowding when your business is busy.
Put yourself in your customers’ shoes and identify any areas that might detract from their experience or create potential pain points. Make sure each activity is easy to access and that parents have enough space to supervise their children as they play.
If your space is particularly large, consider providing patrons with detailed maps that include suggested routes throughout the facility. You may also consider placing signage throughout the facility to let people know where to go next.
Carefully Create Atmosphere
Don’t overlook the value of your family entertainment center’s atmosphere. Start by asking yourself what kind of experience you want visitors to have when they step into your business. Do you want them to feel like they’re stepping into the future? Or do you want them to feel comfortable and nostalgic?
The overall atmosphere of your family entertainment center is made up of several features, including:
Lighting: Make sure your walkways are always lit and that any activities that require attention to detail have adequate lighting.
Sound: Between sound effects and music, it’s critical to manage noise in your space to avoid overwhelming your guests.
Texture: The patterns and textures you choose for your center will impact the overall atmosphere. Make sure they’re cohesive and consistent with your attractions.
Theme: The ongoing theme you maintain throughout your space is critical to your atmosphere. Your theme might be specific, like a jungle adventure, or it might be more general, like an ongoing color scheme.
Space: Maintain a comfortable distance between activities and avoid overcrowding or leaving too many gaps.
The atmosphere of your facility will make it more memorable for patrons. The environment you create is a big part of your brand and one of the first things people think of when they think of your business.
FECs can also attract more customers by planning and hosting their own special events. Some possible examples of events include:
Rock climbing competitions.
Training programs.
Themed parties.
Contests and game days.
Half-price days.
Company field days.
The energy and excitement of these events can elevate your FEC and increase customer loyalty. Hosting your own events can boost your business in the following ways:
Increase visibility: Hosting special celebrations and gatherings at your FEC can help you increase exposure for your business and reach new people who may never have set foot in your business.
Build brand equity: Events are an extension of your brand and business identity. Hosting high-quality events allows you to build valuable equity.
Interact with customers: Hosting special parties and events is a great way to interact with visitors and learn about their experiences at your business.
Increase revenue: Building and nurturing connections with customers at these events gives you the opportunity to guide them through your sales funnel and inspire visitors to come back in the future.
We can help you customize a play structure that fits your unique space. Are you interested in learning more about BETTAPLAY play equipment? Contact us to discuss your family entertainment business idea or request a quote today!
