Views: 50 Author: Sally Publish Time: 2024-07-13 Origin: www.bettaplay.com
Have you noticed that shopping malls are starting to become more exciting? If you have, it’s not your imagination. There has been a recent trend in shopping malls to add extra attractions that don’t usually have much to do with shopping, stores, or malls.
Incorporating interactive activities and play areas into shopping malls makes them more appealing to modern shoppers and families. With e-commerce dominating the retail landscape, shopping malls have to get creative and offer shoppers activities and experiences that they miss when they shop online.
Below, we discuss the top shopping mall trends that can help attract more visitors.
For decades, malls have featured basic indoor play areas to keep kids occupied while parents shopped and ran errands. Today, interactive play equipment is needed to engage the whole family and provide kids with multiple opportunities for physical and social development. Immersive playgrounds also have the advantage of appealing to children of varying ages, interests, and abilities.
Immersive indoor playgrounds appeal to shoppers who are looking for an all-weather play area where they are always protected from the elements. They should include equipment that lets kids burn off energy in a fun, innovative environment. Indoor play equipment is becoming more creative and can be customized to fit the mall’s theme.
Immersive interactive play areas should include the following key elements:
Sensory play objects, such as sandboxes and animal sculpture foam structures
Organized story-based activities
Obstacle courses
Group play activities, such as music and sound effects, themed furniture and seating
Bowling alleys are a form of entertainment that appeals to shopping mall visitors of all ages, from children to adults. They appeal to individuals and groups, whether it’s an outing with the family or a birthday party. While classic bowling alleys can offer plenty of entertainment and nostalgia, upscale bowling alleys make the event even more exciting by including arcade games, bars, restaurants, and live music.
You know the old saying, “Never go shopping hungry”? Malls have taken this saying seriously and acted on it by opening food courts where restaurants and hotels can set up shop. Food courts usually feature multiple restaurants, pizzerias, food stalls, bistros or cafes offering a wide range of cuisines. These ensure that shoppers can take a break, refuel, and connect with their shopping companions while grabbing a bite to eat.
Fine dining restaurants have also sprung up in malls, offering shoppers a luxurious and sophisticated dining experience, especially for special occasions. For example, after a kids’ party at the mall’s indoor play area, parents can take their kids and parents to a restaurant for a full meal complete with a small cake-cutting ceremony.
The mall atrium is an open area with ample space and high traffic. It is very suitable for building interactive and attractive playground areas. Parents and children can see it as soon as they enter the mall. While decorating the mall atrium, it can also bring in traffic and increase mall revenue. BETTAPLAY is very happy to work with you to design the mall atrium park, create a children's mall park, and bring a comfortable and happy area for children and parents
You’ll notice that one thing almost all of these mall entertainment trends have in common is an interactive element. By incorporating these types of activities into a more traditional mall setting, they become more appealing to modern shoppers and families, creating a better customer experience.
The idea is that these spaces will no longer be dedicated malls, but rather all-inclusive entertainment centers where you can enjoy fun activities with family and friends, grab a bite to eat, and enjoy a day of shopping. Partnering with BETTAPLAY, you can create an endless number of mall activity ideas.
If you’re looking to add an immersive indoor playground to your mall to increase foot traffic and gain a competitive edge, there’s no better choice than BETTAPLAY to help you design the indoor playground of your dreams.
